Anti Spam

What is SPAM?

By definition, email spam is any email that meets the following three criteria:

Anonymity: The address and identity of the sender are concealed

Mass Mailing: The email is sent to large groups of people

Unsolicited: The email is not requested by the recipients

When you send an email to someone you don't know, that's an "unsolicited" email. Sending one unsolicited message to someone is obviously not spam. But when you send an unsolicited email to an entire list of people you don't know, that's spam.

Recommended e-mail addresses which one can send to

This could be done through:

  • Any e-mail newsletter subscribe form that you may put on your web site.
  • An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
  • Customers who have purchased from you.

Unrecommended e-mail addresses

You can't import or send to any email address which:

  • You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.
  • You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
  • You haven't contacted them via email for more than 24 months. Permission doesn't age well and these people have either changed email address or won't remember giving their permission in the first place.
  • You scraped or copy and pasted from the web. Just because people publish their email address doesn't mean they want to hear from you.

Recommended Content to include in your e-mail

Internationally, it is a requirement that every sender must include a single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.

Account Suspension

We reserve the right to suspend your account immediately and start investigating your activity if your campaigns have high percentage of spam complaints, bounces, unsubscribes or very small open rate. If it turns out that you were sending emails without permission - we will suspend your account. We can ask you to prove that you have permission from your recipients and we can close your account if you do not have such proof. Otherwise, we will activate your account and you will be able to use the service again.

Duplicate accounts

Creating multiple accounts with overlapping uses (similar email content, same links or same FROM email) or in order to evade the permanent suspension of a separate account is strictly forbidden.